INSTAGRAM 101 - PART 13/18

 

Creating Different Types of Instagram Guides

Information and Inspiration

Now we have discussed the step-by-step process to creating a Guide. We will now determine the best use for them.

Think of Instagram Guides as a mini sort of blog post or booklet. They can also be used to expand your thoughts on certain things. For example, if you were to include an assortment of post outlining a certain issue you could add commentary below.

They are a great way to create resource lists in order to provide more information to users and they can be a great way to collate or organize certain posts on a theme.

For example, you could incorporate all your behind-the-scenes posts into one place, but the audience does not have to scroll through your feed in order to find them.

Recommend places

In order to recommend a place, you need to choose a location that is already tagged and listed on Instagram; you can then upload up to five posts related to that location tag.

Recommending places is a great way to share things that are local to your audience. Or even to provide a travel Guide that places you recommend elsewhere. No more will your audience wonder where your best brunch pictures are from you can create a Guide with your favorite eateries and recommend the best coffee spots.

If you run a business with a physical location, creating a Guide using places and using content that other people have uploaded (that is not your own) is a great way to create a recommendation for your own business yet with other people’s rave reviews.

In general, feed posts that included a geotagged location received more than half the level of engagement of posts that do not. Location tagging your posts is an easy way to increase your engagement—irrespective of whether you include it in a Guide.