[LinkedIn Success Guide] UNIT11: SMALL BUSINESS RESOURCES TO HELP YOU GET MORE OUT OF LINKEDIN

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[LinkedIn Success Guide] UNIT 11: SMALL BUSINESS RESOURCES TO HELP YOU GET MORE OUT OF LINKEDIN

Note: You can read the full guide and resources in the carousel above ☝️

Everybody knows that, besides hard work and something great to offer, having the right type of relationships is the real key to business success, and LinkedIn has the right set of resources that can help any type of small business to get started.

After all, both small and normal-sized businesses can use LinkedIn to build a brand that connects with the right type of people. A strong brand is what will help you to find and to be found by the best prospects.

The good news is that building a solid branding strategy that can attract more business opportunities on LinkedIn is as easy as creating a profile that can show others that you are an expert, which will get you noticed.

Then you will just have to expand your network and connect with business contacts that can help you to be more successful by creating new contacts and relationships that will take you further into your ventures. After achieving this, small businesses are invited to leverage the resources that LinkedIn has designed for them:

Branding

You can leverage LinkedIn’s powerful platform to build a great reputation and increase your chances of driving new business relationships through branding.

Small business resources targeted at branding can help you to boost up your LinkedIn network, to win new clients through LinkedIn groups, to jump start new business ventures and to build business relationships that count both on LinkedIn as well as in the real world.

Marketing

No referrals are found without solid word of mouth, and referrals are what ultimately drive business, and LinkedIn can help you to generate buzz with awesome marketing solutions that are tailored for the small business of the digital age. 

Marketing resources for small businesses include targeted ads on the LinkedIn platform that can easily help you to grow by directing your marketing efforts to the people that matter, and marketing on LinkedIn is a three step process that will start with you establishing your brand presence by creating a company page that can show your expertise and get your business noticed on the platform.

Then you will connect with your audience, which will help you to build a community of followers that is populated by the members of your target audience. And after you build your community, you will keep it engaged with valuable content.

Sales

You can use LinkedIn to find the right people whom to talk about your products and services. Finding the right leads and selling faster can be simplified by getting in touch with those that are more likely to want to close a deal with you.

Using LinkedIn with sales in mind is as easy as building a reputation that sells, finding the decision makers in any industry and getting them the information needed to close the deals. Tools such as the “sales navigator” and the educational resources provided by the LinkedIn platform will allow you to get way ahead of your competition when it comes to the sales department! 

Hiring

Having the right type of hire in your team can make a big difference. It can even transform your business! And LinkedIn offers you the best recruiting tools for the job.

Building your employer brand, attracting the best candidates and then finding the best matches are the first steps. The second step is to use LinkedIn’s hiring resources for small businesses such as job postings and the recruiter tools.

Get yourself ahead of the curve today and sign up for LinkedIn’s awesome business resources! 

Read more: You can read the full guide and resources in the carousel above ☝️